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Theatre Sponsorship
Royal Bank of Scotland sponsored a performance of Swan Lake by the prestigious Bolshoi Ballet in April 2006. As one of only four UK venues visited by the world-famous company, this was the performance highlight of the year not only for The Lowry but also the North West.
Royal Bank of Scotland were delighted to be associated with such a prestigious occasion and chose to use the event to entertain current and potential clients.
On the night of the performance Royal Bank of Scotland, led by Richard Topliss, Managing Director of Corporate Banking, North Region, invited 40 guests for a drinks reception followed by a three course dinner in The Lowry’s Hexagon Room.
Guests then enjoyed the performance from the best seats in the house before returning to the room for post-show drinks. Royal Bank of Scotland and their guests were then delighted to meet with dancers from the Bolshoi Ballet following the performance.
Other sponsorship benefits included:
o Sponsorship accreditation in the performance programme
o GOBO projection of the Royal Bank of Scotland logo on the walls of theatre
o On-site promotions including RBOS banner stands displayed in the foyer
o Logo accreditation on seven television monitors located throughout The Lowry
Additional year-long sponsorship benefits included:
o 12 months accreditation as a Performance sponsor on all Lowry printed materials including 160,000 season brochures and 190,000 mini brochures.
o 12 months accreditation on The Lowry website (800,000 visitors per year)
o 12 month accreditation on the supporters board in The Lowry foyer (750,000 visitors each year)
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