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Cultural & Commercial Aims
The Lowry's enterprise is to open the door to enjoyment and enrichment for all, through high quality delivery of a broad range of arts, entertainment and life long learning in a unique environment.
Julia Fawcett is responsible for the continued commercial success of The Lowry by expanding the businesses, which underpin the project. As a strong business leader, she is striving to meet both cultural and commercial aims, whilst continuing to maintain the venue's popular appeal. Before joining The Lowry, Julia was Chief Executive of another major Millennium success, Dynamic Earth in Scotland, and is originally from Ordsall in Salford.
Julia was appointed in March 2002 and came to The Lowry in May 2002. She has an excellent track record in managing successful businesses in the leisure industries including Granada Studios in Manchester. Dynamic Earth in Edinburgh is one of Scotland's leading visitor attractions and one of the most successful science-based millennium projects in the UK.
Felicity Goodey, who was The Lowry's chairman at the time, was delighted to have appointed Julia who demonstrated an ability to not only run and develop a commercially successful attraction but to maintain and enhance the integrity of a culturally based project.
On her appointment Julia Fawcett commented: "The Lowry Project represents an enormously complex business which is a terrifically exciting challenge. I have been greatly impressed with what has been achieved to date and look forward to joining a talented and committed team and working with them to take the project on to further successes."
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