Case Study: Mornflake
Morning Foods joined forces with The Lowry to be the one-off sponsors of the stage adaptation of the classic TV show Porridge. The Cheshire based company’s core product is Mornflake Oats – creating a perfect synergy with the theatre piece Porridge. The Lowry and Mornflake worked well together to find a series of interesting branding and PR opportunities around the sponsorship, which culminated in successfully breaking the Guinness World Record attempt to make the world’s largest bowl of porridge, which was achieved in the Lyric Theatre. The sponsorship effectively engaged staff, volunteers, and theatre audiences, and increased the general public’s exposure to the Mornflake brand. As a local company, Mornflake were able to engage with key target audiences within the region through the sponsorship.
Richard Jones, Marketing Manager at Morning Foods “Mornflake were delighted to support the stage adaptation of TV’s Porridge, it was an obvious link. We have been milling oats in the heart of Cheshire since 1675 and still make the creamiest oats around. The partnership raised several great opportunities to highlight the Porridge show and help promote brand awareness, from breaking the world record of the largest bowl of porridge to free sampling after shows and Mornflake banners throughout the Lowry theatre”
