Sponsorship at The Lowry provides you with the exciting opportunity to align your brand with the most visited cultural attraction in the North West and to directly access our audiences.

With a Theatres programme that spans opera, drama, musicals, comedy and much more and a Galleries programme of both contemporary and traditional art, there is a huge amount of choice to create a bespoke sponsorship package around.

We work with our sponsors to build a sponsorship package that is tailored to their business needs and budget. Just some of the opportunities we can offer include:

Event SponsorshipThe Emerald Gala

With sparkling drinks receptions, gourmet dining from our expert catering team and the best seats in the house for our most popular shows, our gala dinners are always a popular choice for companies and individuals for a truly special evening at the theatre. Our sponsorship packages provide you with fantastic opportunities for brand exposure before and during the event and true VIP treatment for you and your guests on the night.
Sponsorship packages begin from £2,500 +VAT.

Right Image: Emerald Gala - Flowers designed by Frog Flowers

A Sparkling Brunch Sponsorship Package
A Magical Evening Sponsorship Package

Foyer Promotion

With over 820,000 visitors per year, The Lowry is the most visited cultural attraction in the North West and our reception areas are always alive with activity, particularly around show times. We know which audiences are most likely to attend a particular show or exhibition and can work with you in order to directly target your ideal audience. We will provide you with prominent positioning in our main foyer area for you to promote your brand and interact with our audiences.

Packages begin from £500+VAT (dependant on time and date)

Show Sponsorship

Entertain clients, colleagues, family and friends with an exclusive sponsorship package around a show of your choice. Enjoy the best seats in the house, access to our private members’ lounge The Quay Club, with dedicated hosts and complimentary drinks and superb catering choices for you and your guests. There are also additional opportunities to reach our theatre audiences with prominent positioning in our main foyer area to promote your business pre-show, during the interval and post-show.
Packages begin from £80+VAT per person (minimum 12 guests)

Community Sponsorship

Our Learning & Engagement team work with over 35,000 members of the community each year on a series of creative workshops and interventions that are designed to improve the participants’ confidence, skillset and general health and wellbeing. Sponsorship of one of our community projects will see your brand promoted as a benevolent business in the community, help you to achieve your CSR objectives and provide opportunities for staff engagement.

For more information on creating a bespoke sponsorship package with The Lowry please contact Tom Bevan on 0161 876 2041 or email lee.pringle@thelowry.com.


Case studies

Learn more about Derwent's sponsorship of
The Lookout, our new family activity gallery space.

The Lowry and Irwin Mitchell have worked
together to create a unique and bespoke sponsorship package.

Plas Coch has partnered to adopt and conserve
LS Lowry’s North Wales collection of sketches.

Read more about Mornflake's sponsorship of the
stage version of the TV show, Porridge.

The Lowry worked in collaboration with Brazen PR
to promote their client Dirt Devil’s new products
and invited some mummy bloggers and their children
to watch a performance of ‘Mr. Stink’.